Demand for Vehicles Fitted With Head-Up Displays Continues to Increase image

Although in-vehicle infotainment systems are of utmost importance when it comes to attracting customers, head-up displays are quickly claiming territory.

Analysts predict that sales of vehicles fitted with head-up displays will increase to 9.1 million by the end of the decade. If last year sales increased 2%, by 2020 sales of vehicles with HUDs are forecast to rise 9%, according to IHS Automotive. Head-up displays, which project images 7 feet in front of the driver, are usually used to offer audio information, display digital speedometers, navigation maps, or use flashing colors to warn the drivers if they are too close to the car in front of them.

The purpose of HUDs is to minimize driving distractions, as instead of pressing an audio control from the center stack, the driver can look ahead and simply adjust volume, channel and source by pressing several buttons on the steering wheel.

Cadillac and Buick are the two brands which commonly use the displays. GM was the first to introduce the technology almost 25 years ago, but unfortunately it did not have an immediate success. Other automakers to offer head-up displays are BMW, Audi and Mercedes. But the vehicles’ price will be heavily influenced by the new technology and analysts predict that HUDs will costs with $1,000 more per unit compared with the current infotainment systems.

Source: The Detroit News