Audi Partners With Design Miami/ and Art Basel Miami Beach as ‘Exclusive Automotive Sponsor’ image

This is the third year when Audi of America is the Exclusive Automotive Sponsor of Design Miami, the pre-eminent fair for limited-edition design.

“Design is one of the pillars of the Audi brand,” said Johan de Nysschen, executive vice president, Audi of America. “Revolutionary designs like that of the Audi TT, or our latest super sports car, the Audi R8, have become iconic and are a testament to this tradition. This is why joining Design Miami/ as a partner was a natural fit. We are very proud to help foster design culture in that sense. In addition, our presence at Design Miami – Florida/, and now at Art Basel Miami Beach, allows us to reach out to a very affluent, design-savvy and international target audience.”

This year, Audi presents it’s Q7 Coastline Marina, which brings the aesthetics of a classic yacht –
This concept car, with its wood and aluminum interior elements invokes the construction of deluxe hand-crafted boats and showcases Audi’s capability to create limited-edition and customized design. With its special white paint, the vehicle in the middle of the large lounge deck resembles an opened sail. Reflecting the influence of nature and the natural beauty of engineering- driven design work, the exhibit blends in with the overall theme of Design Miami/ 2008.

“The theme at this year’s Design Miami/ is one that is very important to me,” said Stefan Sielaff, Head of Audi Design. “Nature is at the very essence of each design, be it creative or industrial. Our work meets nature and natural beauty in many respects, from the aesthetics of our lines and body shapes to the leather we use in our interior. And, of course, responsibility for our natural environment by increasing aerodynamics to reduce fuel consumption is a guiding principle for the design work.”

In order to give back to the community that has hosted Design Miami/ since its inception, Audi has also created the ‘re:design Simpson Park’ project as part of a larger green initiative with the city of Miami. Partnering up with renowned landscape designer Enzo Enea and star architect Chad Oppenheim, Audi has donated a new entrance to Simpson Park, one of the very last original hammocks in Miami, in order to once again open up the park to the community.
About Design Miami/
Design Miami/ is the most prominent and substantive forum for international design, representing a convergence of commerce and culture. Its annual shows in Basel, Switzerland (June) and Miami, USA (December) bring together the most influential designers, collectors, dealers, curators and critics from around the world. For more information please visit www.designmiami.com.

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