The Detroit Three managed to win the most categories in a survey on vehicle quality, taking 12 segments out of 21.
For the first time in more than 10 years, GM, Ford and Chrysler managed to achieve a majority of category wins, according to San Diego-based Strategic Vision. The three automakers also succeeded for the first time in the past two decades to gain market share in the first quarter. The Detroit Three led the entire industry to its best April, surpassing analysts’ estimates.
“There’s no questioning domestic carmakers want to lead,” Alexander Edwards, president of San Diego-based Strategic Vision, which conducted the survey, said in today’s statement. “It’s now forcing all manufacturers to build the most superior, innovative and holistically quality vehicles possible to gain the hearts and minds of customer.”
The winners of the medium car segment were both GM’s Chevrolet Volt as well as Ford’s Fusion sedan, while Ford’s F-350 and F-250 took the first place in the heavy-duty pickup category. The GM Buick Enclave, GMC Yukon and Chevrolet Traverse, Avalanche and Corvette led their categories, and the same did Chrysler Group’s Dodge Dart, 200 convertible sedan and Durango SUV.
Overseas automakers “are a force to be reckoned with and Toyota has regrouped with Total Quality winners Lexus LS, Tacoma and FJ Cruiser,” Edwards said in the statement.
Source: The Detroit News