Bosch, the German parts supplier, declared that diesel cars in the U.S. will grow fast, reaching up to 10% of the overall market by 2015.
Although Bosch had previously declared that diesel vehicles will make up 10% of the U.S. market, it didn’t expect this to happen until 2020. But the growing demand of diesel-powered cars made the company decrease the target year to 2015. On the other hand, Baum and Associates believes that diesel will account for only 6.5% of the U.S. market by 2015.
Lars Ulrich, Bosch’s director-diesel systems marketing, says that more and more Americans are interested in diesel technology, 33% of the car buyers searching for diesel technology. In 2011 only 3% of all passenger vehicles which were sold in the States had a diesel engine. The U.S. expects 50 new diesel-powered models, but it is to see if they will accounted for the Bosch’s predicted 10% target. In some European countries such as France, Germany and the UK, the percentage for diesel cars stands around 50%.
Allen Schaeffer (Allen Schaeffer), DTF executive director, said: “I expect that sales of diesel cars will grow in the future, because next year in the U.S. market will be several new diesel models.”