Dodge Viper to cease production this summer image

The iconic American supercar is – again – coming to an end, with design chief Ralph Gilles announcing on the sidelines of the Chicago Auto Show that its production will cease on August 31.

The automaker has already announced the model will be discontinued, so we’re again prospecting the retirement home for the Viper. At least Dodge did celebrate the short-lived third generation with numerous final edition special versions – and of course they were sold out in a matter of days. There were 31 VooDoo II Editions ACRs, 25 Snakeskin Edition GTCs, 100 GTS-R Commemorative Edition ACRs, 28 examples of the 1:28 Edition ACR as well as 22 Dodge Dealer Edition ACRs.

Naturally, the announcement caused grief and pain among Viper fans everywhere, as its third generation has only been around for five years before being retired due to low deliveries. During the period it did shape up as a great supercar, recording lap records at circuits around the US – such as the Virginia International Raceway or Laguna Seca. Actually, the announcement that it will be retired sparked interest for the Viper, with the Dodge CEO Tim Kunuskis claiming there are “orders for Vipers way out into next year,” and the company was looking to see ho wmany of them “can be built.”