Today, August 5th, Don Butler, Cadillac’s vice president who was responsible for the automaker’s global growth, resigned from GM.
Don Butler’s exit accounts for the second Cadillac’s top executive who quit the automaker in the past several weeks. The changes come amid high sales rebound for the automaker in the US market and also an ambitious strategy and effort by GM to reach a global expansion.
“This is purely a personal decision on my part,” Butler, 49, wrote in an e-mail message to Automotive News. “The company encouraged me to stay, but I need to take a step back and focus on the right priorities in my life. It’s just time for a change in my path.”
Butler has been promoted three months ago to his current position as vice president of global strategic development, a post which was created help the automaker hustle the overseas expansion.
GM said at the time of Butler’s promotion that his job was aimed at driving “the next phase of Cadillac growth internationally.”
“He’s poured his heart and soul into Cadillac for three full years,” said GM spokesman Dave Caldwell
Anonymous sources said that Butler’s decision took GM executives by surprise and Caldwell did not give a time frame for when will the automaker name a replacement. Butler joined GM in 1981 as a co-op student and during the automaker’s comeback after GM’s near bankruptcy, Butler was the highest-profile executives at Cadillac.
In 2009 Butler left GM for a job at a telematics startup in Seattle, but after an accidental encounter with Reuss at the Detroit airport and he accepted GM’s offer to return as Cadillac’s marketing chief.