Numerous researches and studies have been trying to determine if the US public, for example, is ready to embrace the self-driving cars of the future. While many would see such autonomous vehicles still in the future, the reality is they;re a lot closer.

For example, there are already models that in certain driving conditions can take command of the brakes – for example to avoid a collision. Others can command the intelligent cruise control and even the steering wheel to help ease the stress of traffic jams. For example, the latest polls see the US consumer dreading the approach of an entirely autonomous vehicle, but when given bits and pieces of the technology through enhanced features they are mostly willing to accept and embrace them. This piecemeal approach seems to be the strategy adopted by the traditional automakers – these featues creep in and before the buyer knows it he’s already used to them. Every year from now on, the vehicles we buy will be inches closer to the driverless situation – the „assistance” technologies that come as part of comfort features or safety packages have only one end – full autonomy.

Just think about vehicle five years old and those on dealer lots today – the later are choke full of gadgets and features that were back then only seen on luxury flagships. The „smart” machines do face a huge barrier – the lack of trust. Consumer anxiety ranges from concerns about privacy to the possibility of getting their „android” car hacked by malevolent persons.

Via Bloomberg



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