According to J.D. Power & Associates’ 2012 Initial Quality Study more and more drivers are complaining about problems with vehicle technology.
Ford Motor received the biggest number of complaints concerning its dashboard technology glitches in new cars and trucks. The number of entertainment, audio and navigation problems increased 8% over the last year, shows the report.
“Technology is becoming increasingly important as a quality differentiator,” said Dave Sargent, vice president of J.D. Power’s global automotive division, speaking to the Automotive Press Association. “This is quickly becoming the battleground of the future.”
Two years ago Ford was ranked fifth in the study, but it recently announced that after the survey period it upgraded its troublesome dashboard technology. Owners of 2012 Ford vehicles reported an average of 118 problems per 100 vehicles. The number of reported problems by drivers aged 35 and younger were twice as many compared to the older drivers’.
“From what we’ve seen and tested of the new system, it’s a lot better than the previous system,” Sargent said. “Younger customers, I think, have higher expectations as to what it should achieve”.