DS Automobiles is going green, fast image

The PSA Group brand is looking to solidify its premium stance by leading the corporation’s foray into electrified technologies – with the flagship DS 7 Crossback the first to receive green credentials.

The brand is “accelerating the development of electrified cars.” To support the bold claim, the French automaker is officially stating a new model will be electrified each year from now on, either with a hybrid or fully electric powertrain. The ambitious strategy is kicking off with the arrival of the DS 7 Crossback, which has among powerplant versions a 300-horsepower (223-kilowatt) gas-electric hybrid variant. The DS 7 Crossback E-Tense packs 200 hp (149 kW) and gains a new and efficient eight-speed automatic transmission tucked in transversely between the ICE and electric motor. There’s also a 13-kWh lithium-ion battery beneath he second row of seats.

“DS is entering the electrified vehicles scene,” comments Eric Apode, DS Product and Development director. “By 2025, more than a third of DS vehicles sold will be hybrid or all-electric. The performance models will be provided by the hybrid versions and the first in the series is DS 7 Crossback E-Tense”. DS Automobiles is already working in the Formula E series, providing “a valuable test-bed for gaining experience and accelerated development.” Among the many parallels, the company noted the way it controls the energy supplied by the battery and the deployment management.