Edmunds.com, the premier online automotive-information provider, stated that the U.S. auto sales will rise with 5.8% in January, comparing to the previous year. Chrysler Group LLC is expected to acquire the strongest growth.
About 866,655 new cars will be sold in January, for a projected Seasonally Adjusted Annual Rate (SAAR) of 13.4 million units. There isn’t much difference between this month’s sales and 13.5 million from last month, but one can see the progress from 12.6 million from January 2011.
Chrysler is expected to raise its sales with 35.1%, followed by Ford with 9.5%. Also, the highest year-over-year market share growth will be attained by Chrysler, which will bring 2.3 percentage points compared to January 2011.
“Chrysler’s momentum has been nothing short of remarkable, especially when it was on its last lifelines as recently as two years ago. It’s poetic that Chrysler is receiving this well-deserved recognition almost exactly one year after its ‘Imported from Detroit’ ad campaign debuted during the Super Bowl, which was really the big turning point for the company,” said Edmunds.com Senior Analyst Michelle Krebs.
Unfortunately, General Motors’ sales are expected to meet a downfall of 8.9% in January, which means a three percentage point decline in market share.
All in all, Edmunds.com Senior Analyst Jessica Caldwell says that “This is a solid start to 2012, especially when there were so many fewer ‘buy’ messages in January compared to December’s heavy holiday sales push.”