Electric Jeep Grand Cherokee to be unveiled at Detroit Auto Show image

AMP Electric Vehicles, the company that made an initial splash with a plug-in conversion of the Chevrolet Equinox crossover in 2010, on Wednesday said it will premiere it’s latest electric conversion based on the new 2012 Jeep Grand Cherokee.

The addition of the Jeep Grand Cherokee complements AMP’s Mercedes M-Class EV offering.

Commenting about the pure electric Jeep Grand Cherokee, Jim Taylor, AMP CEO said:

“Beginning with a world class vehicle, and adding AMP’s electrification results in an EV that offers everything SUV Customers expect: smooth powerful performance, zero emissions and up to a 100-mile range.”

AMP will announce pricing, initial delivery dates and market distribution for the Electric Jeep Grand Cherokee at the Detroit Auto Show in January. However, Steve Burns, president of Amp said the Electric Jeep would be price-competitive with the Tesla Model S. We remind you that Model S from Tesla starts at $50,000.

The 2012 Jeep Grand Cherokee shares a platform with the 2012 Mercedes-Benz M-Class, and reviewers say it shows.

Though far from sporty, test drivers find that the Jeep Grand Cherokee drives more like acrossover than the burly off-road SUV that it is.