/ Motorsport / Empty track leaves F1 at ‘five minutes to 12′ – Lauda

Empty track leaves F1 at ‘five minutes to 12′ – Lauda

Linked In Share

Jul.19 (GMM/Inautonews.com) Niki Lauda wants formula one to think urgently about what is turning off the fans in 2014.

Big crowds were buzzing in Austria and Silverstone recently, but it was impossible not to notice some almost completely empty grandstands at Hockenheim on Friday.

The sport’s reigning champion Sebastian Vettel was born just 40 kilometres away, while another German is leading this year’s title in a dominant Mercedes, within memory of the heady Michael Schumacher mania.

“It’s not satisfying,” Mercedes boss Toto Wolff had to admit on Friday.

“We have to analyse the phenomenon. If the weekend continues like it does now, we need to think about it,” he said.

Italy’s Autosprint quoted a F1 source as explaining that the issue this weekend is that the German public is at saturation point after world cup euphoria.

But Mercedes’ F1 chairman, Niki Lauda, has another theory.

“Formula one is seeing a serious cultural change,” he told Die Welt newspaper.

“The audience wants to watch sport in a different way than before, due to the rapid growth of the new means of communication.

“It is logical that the young people of today have other priorities. Everything in the world is changing, but only formula one is staying where it was,” said Lauda.

The F1 legend, therefore, thinks that one big problem is too many and complex rules, but also the fact that Bernie Ecclestone is steadfastly sticking to the old TV broadcast model.

“Young people do not want to stay at home on Sunday when the sun is shining to sit in the lounge with their father for two hours.

“The problem is that today, there is no alternative. You can’t just sit on the beach and watch the race highlights on your smartphone,” he said.

Lauda also said F1 has simply lost some of its appeal on the human level.

“We have a generation of drivers that, if they were not wearing their racing overalls, you would simply walk past some of them and not notice,” he said, referring to the general lack of “charisma” compared to the past.

“The ‘formula one system’ is to supervise, monitor, regulate. But we must again have the drivers, not the bureaucrats, in the foreground.

“If we continue like this, no one will be bothered about formula one anymore. It’s five minutes to twelve,” Lauda warned.

by Mircea Serafim (my Google+) - Saturday, July 19th, 2014 - filed under Motorsport. Image credit: .
Linked In Share
Related Articles


Discuss: Empty track leaves F1 at ‘five minutes to 12′ – Lauda

Leave a Reply
















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Lexus GS F caught on the open road
Lexus GS F caught on the open roadOur spy photographers have managed to capture the upcoming Lexus GS F on camera, as it was being tested out on public ...
Opel Corsa OPC spied
Opel Corsa OPC spiedThe German based automaker Opel is currently testing out a new top of the line version of the current Corsa, which will be ...
Vilner transforms BMW M6 into unrecognizable vehicle
Vilner transforms BMW M6 into unrecognizable vehicleA BMW M6 Convertible has been drastically transformed by Bulgarian aftermarket specialists from Vilner into an unrecognizable ...
Recall roundup: Toyota Tacoma for rear suspension problems
Recall roundup: Toyota Tacoma for rear suspension problemsToyota has issued a recall for the Tacoma pickup trucks because of a problem with the rear suspension system which may even lead ...
Australia – Mercedes-AMG Performance Studio C63 AMG Edition 507 unveiled
Australia – Mercedes-AMG Performance Studio C63 AMG Edition 507 unveiledThe Mercedes-AMG Performance Studio has recently pulled the wraps off the one-off C63 AMG Edition 507, a vehicle created ...
Recall roundup: Opel Adam and Corsa for urgent steering problems
Recall roundup: Opel Adam and Corsa for urgent steering problemsOpel / Vauxhall has issued a global recall for the 2014 Corsa and Adam models because of a problem with the steering. Bad news ...
Do you know who’s the automotive king of America?
Do you know who’s the automotive king of America?Another year, another Forbes 400 is out. And sniffing through the comprehensive list of larger than life bank accounts, we found ...
Cadillac CTS-V rendered
Cadillac CTS-V renderedCadillac’s upcoming performance sedan, the CTS-V, has been recently rendered and we can now see how it may look like when it ...
US: Los Angeles motorists lose $2,500 annually according to study
US: Los Angeles motorists lose $2,500 annually according to studyA report compiled by TRIP, a Washington transportation research group, sees Los Angeles’ drivers spending no less than $2,458 ...
U.S. – First BMW M3 delivered gets tuned by MORR Wheels
U.S. – First BMW M3 delivered gets tuned by MORR WheelsThe first 2015 BMW M3 delivered to the United States has been recently upgraded by the aftermarket specialists at MORR ...
[VIDEO] Jay Kay spotted in his Ferrari LaFerrari
[VIDEO] Jay Kay spotted in his Ferrari LaFerrariJamiroquai’s lead singer Jay Kay has been recently spotted while cruising his brand new ride, the impressive green Ferrari ...
US: worry-free list crowded with Japanese models
US: worry-free list crowded with Japanese modelsAccording to Cars.com, shoppers that want a hassle-free car ownership experience might do well to shop among the Japanese brands. ...
Ferrari F40 goes camping
Ferrari F40 goes campingImages with a legendary Ferrari F40 have went viral over the web after its owner has decided to take it camping, in Japan. When ...
Paris show clouded by European prospects
Paris show clouded by European prospectsAmid all the glam surrounding concepts and new model introductions set to steal the highlights at this year’s Paris Motor Show, ...
Facelifted Kia Venga goes official
Facelifted Kia Venga goes officialKia has officially unveiled the 2015 Venga facelifted as the model in question will be officially presented to the public in a ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Spy-Shots of Cars
Spy-Shots of Cars
bmw m6 convertible vilner tuning stormtrooper 1
Mercedes-AMG Performance Studio C63 AMG Edition 507 1
2015 bmw m3 tuning morr wheels 1
Ferrari F40 goes camping 1
Facelifted Kia Venga 1
2015 ford mondeo uk 1
euro-spec 2015 kia sorento 1
Honda Civic Tourer 01
Mercedes-Benz_SLK_64
Kia Optima T-Hybrid Concept 1

More automotive from inautonews
Our spy photographers have managed to capture the upcoming Lexus GS F on camera, as it was being tested out on public roads. Toyota’s luxury brand Lexus is currently focusing on the development of the GS F. The model in question will have some serious competition once it will roll off the ...
read more
Inautonews Editors Section
Test Drive: Honda Civic Tourer 1.8 Executive MT
Test Drive: Honda Civic Tourer 1.8 Executive MT The new generation of the Honda Civic, has added, for the first time ever, an estate version, which is aimed towards families who aren’t exactly ...
Test Drive: Mercedes-Benz SLK 250 AT
Test Drive: Mercedes-Benz SLK 250 AT The new generation of the Mercedes-Benz SLK has been introduced back in 2010 and production began one year later. The roadster has seen the public ...
Test Drive: Mercedes-Benz ML 250 BlueTEC 4MATIC
Test Drive: Mercedes-Benz ML 250 BlueTEC 4MATICThe off-road adventure for Mercedes started in America back in 1997 with the introduction of the original M-Class generation. The model was notable ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Toyota Tacoma for rear suspension problemsToyota has issued a recall for the Tacoma pickup trucks because of a problem with the rear ... Recall roundup: Opel Adam and Corsa for urgent steering problemsOpel / Vauxhall has issued a global recall for the 2014 Corsa and Adam models because of a problem ...
Safety Section