/ Motorsport / Empty track leaves F1 at ‘five minutes to 12′ – Lauda

Empty track leaves F1 at ‘five minutes to 12′ – Lauda

Linked In Share

Jul.19 (GMM/Inautonews.com) Niki Lauda wants formula one to think urgently about what is turning off the fans in 2014.

Big crowds were buzzing in Austria and Silverstone recently, but it was impossible not to notice some almost completely empty grandstands at Hockenheim on Friday.

The sport’s reigning champion Sebastian Vettel was born just 40 kilometres away, while another German is leading this year’s title in a dominant Mercedes, within memory of the heady Michael Schumacher mania.

“It’s not satisfying,” Mercedes boss Toto Wolff had to admit on Friday.

“We have to analyse the phenomenon. If the weekend continues like it does now, we need to think about it,” he said.

Italy’s Autosprint quoted a F1 source as explaining that the issue this weekend is that the German public is at saturation point after world cup euphoria.

But Mercedes’ F1 chairman, Niki Lauda, has another theory.

“Formula one is seeing a serious cultural change,” he told Die Welt newspaper.

“The audience wants to watch sport in a different way than before, due to the rapid growth of the new means of communication.

“It is logical that the young people of today have other priorities. Everything in the world is changing, but only formula one is staying where it was,” said Lauda.

The F1 legend, therefore, thinks that one big problem is too many and complex rules, but also the fact that Bernie Ecclestone is steadfastly sticking to the old TV broadcast model.

“Young people do not want to stay at home on Sunday when the sun is shining to sit in the lounge with their father for two hours.

“The problem is that today, there is no alternative. You can’t just sit on the beach and watch the race highlights on your smartphone,” he said.

Lauda also said F1 has simply lost some of its appeal on the human level.

“We have a generation of drivers that, if they were not wearing their racing overalls, you would simply walk past some of them and not notice,” he said, referring to the general lack of “charisma” compared to the past.

“The ‘formula one system’ is to supervise, monitor, regulate. But we must again have the drivers, not the bureaucrats, in the foreground.

“If we continue like this, no one will be bothered about formula one anymore. It’s five minutes to twelve,” Lauda warned.

by Mircea Serafim (my Google+) - Saturday, July 19th, 2014 - filed under Motorsport. Image credit: .
Linked In Share
Related Articles


Discuss: Empty track leaves F1 at ‘five minutes to 12′ – Lauda

Leave a Reply
















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Mercedes to correct gear ratio flaw for Singapore
Mercedes to correct gear ratio flaw for SingaporeSep.12 (GMM/Inautonews.com) Mercedes' rivals are in for some bad news -- the dominant German team looks set to pull even further ...
Wolff concerned about radio crackdown, super license issue
Wolff concerned about radio crackdown, super license issueSep.12 (GMM/Inautonews.com) Toto Wolff on Friday expressed concerns about F1's new radio communications clampdown. The likes of ...
Electric-only cars lose ground to plug-in hybrids
Electric-only cars lose ground to plug-in hybridsAutomakers are opting more and more for plug-in hybrids as a way to offer some form of battery-only motoring, but without the ...
GM buys former ad agency Warren headquarters
GM buys former ad agency Warren headquartersGeneral Motors purchased the former Warren Headquarters of an advertising agency that recently moved to downtown Detroit. The ...
Nevada lawmakers moving forward with $1.3 billion tax breaks for Tesla
Nevada lawmakers moving forward with $1.3 billion tax breaks for TeslaAfter we announced yesterday that Nevada lawmakers gathered on Wednesday for a special legislative session to consider tax breaks ...
Volkswagen joint-venture and Chrysler unit fined by China’s anti-trust regulators
Volkswagen joint-venture and Chrysler unit fined by China’s anti-trust regulatorsChina’s anti-monopoly regulators announced on Thursday the first punishment of foreign automakers for price-fixing, fining a ...
Slowest pace for China car sales in five months
Slowest pace for China car sales in five monthsThe passenger-vehicle sales in the world’s biggest auto market grew at the slowest pace since March as the economy slows down ...
Mercedes-Benz presents mildly restyled B-Class
Mercedes-Benz presents mildly restyled B-ClassThe German luxury automaker has announced the first details and photos of the updated 2015 B-Class, to be officially presented ...
Render shows the upcoming Mercedes-Benz C-Class Coupe
Render shows the upcoming Mercedes-Benz C-Class CoupeWith an all-new generation of the C Class bestseller in dealer showrooms, Mercedes-Benz now needs to concentrate on the sporty C ...
Fiat Chrysler CEO sticks to 2014 financial guidance
Fiat Chrysler CEO sticks to 2014 financial guidanceFiat Chrysler Automobiles' CEO, Sergio Marchionne, said that he did not find any reasons at the moment to review the ...
GM does it again: 2015 Corvette recalled and sales stopped
GM does it again: 2015 Corvette recalled and sales stoppedSince February, General Motors has tallied no less than 67 separate vehicle safety campaigns – with the latest one incredibly ...
Hertz to replace 3 directors after agreement with Icahn
Hertz to replace 3 directors after agreement with IcahnHertz Global Holdings Inc. reached an agreement with billionaire investor Carl Icahn to name three new directors for the board of ...
GM restructures India operation and evaluates car portfolio to boost sales
GM restructures India operation and evaluates car portfolio to boost salesGeneral Motors Co is restructuring its Indian operation and it is also evaluating its product portfolio, as it looks to revive ...
BMW X7 rendered
BMW X7 renderedLittle detail is yet known about the flagship BMW SUV, save for the fact that it would be built in the US and also possibly ...
Ferrari will build more cars after Marchionne becomes chief
Ferrari will build more cars after Marchionne becomes chiefFerrari will build more cars than previously planned when Sergio Marchionne, CEO of parent Fiat Chrysler Automobiles, takes on ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

B-Klasse 2014B-Class 2014
2015 Kia Soul EV pricing (1)
Walkinshaw Racing Limited Edition Supercharger Package (1)
Spy-Shots of Cars
QX70SD_2_lores
HSV_GTS
Wald_ghibli0
Spy-Shots of Cars
Vanquish_Carbon
2.0CDTI
Lexani_Escalade
0-Euro-spec Jeep Renegade (4)

More automotive from inautonews
Automakers are opting more and more for plug-in hybrids as a way to offer some form of battery-only motoring, but without the range inconveniences. Compared to regular gasoline-electric hybrids, pioneered by the Toyota Prius, plug-in hybrids allow much more electric-only driving. While the ...
read more
Inautonews Editors Section
Can Ricciardo do a Prost ’86?
Can Ricciardo do a Prost ’86?For the third time this season, Mercedes faltered in their 1988-esque campaign and there’s only one man ready to pounce whenever opportunities ...
Test Drive – Mercedes-Benz E250 CDI 4Matic
Test Drive – Mercedes-Benz E250 CDI 4MaticDaimler’s passenger cars division – which consists of the Mercedes-Benz and Smart brands – has vowed to recover the distance from its German ...
Top 10 Ferrari F1 drivers No.2 Alberto Ascari
Top 10 Ferrari F1 drivers No.2 Alberto AscariLike his father he was so fast, sometimes perhaps too fast. In pure natural speed and car control no driver could hold a candle to Alberto Ascari in ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety GM does it again: 2015 Corvette recalled and sales stoppedSince February, General Motors has tallied no less than 67 separate vehicle safety campaigns – ... Toyota recalls the Tundra for airbag flawThe world’s largest automaker, Japanese carmaker Toyota has released a recall notice for 130,000 ...
Safety Section