The two South Korean based automakers, Hyundai and Kia, have signed an agreement with UEFA, as official automotive partners for the UEFA Euro 2012.
Besides being the official automotive partners for this year’s edition of the European football championship, Hyundai and Kia will also have the same “status” at the UEFA Euro 2016. The agreement means that Hyundai-Kia is becoming the official supplier of vehicles for the next two final tournaments of the UEFA national team competition.
“We are delighted to once again have Hyundai-Kia involved as the official automotive partner for the next two editions of the UEFA European Football Championships, including the forthcoming UEFA EURO 2012 in Poland/Ukraine”, said the UEFA Events SA CEO, David Taylor.
Hyundai-Kia will also be the official automotive partner for all UEFA EUROTOP competitions until 2017, including the UEFA European Under-21 Championship (2011, 2013, 2015 and 2017), the UEFA Women’s European Football Championship (2013 and 2017) and the UEFA European Futsal Championship (2012, 2014 and 2016).
“Hyundai’s partnership with UEFA over the past ten years, which includes Kia since UEFA EURO 2008, has provided Hyundai-Kia with the perfect platform for connecting with our European customers to raise both Hyundai’s and Kia’s profiles in Europe, the home of football. We’re delighted to be extending our partnership to work and grow together with UEFA and reach our common marketing objectives”, said the Chairman of Hyundai Motor Company, Mong-Koo Chung.
The 2012 UEFA European Football Championship, also known as the Euro 2012, will start on the 8th of June and will end on the 1st of July. The competition will be held in Poland and Ukraine and 16 teams will “battle” for the trophy.