/ Ford, Industry, News, Renault / Europe: despite increased sales, discounts still big

Europe: despite increased sales, discounts still big

Linked In Share
Europe: despite increased sales, discounts still big

After a six year slump that took demand to new lows, late last year and at the beginning of 2014 things look a bit brighter in terms of sales, but the automakers continue to fight a big discount battle.

This is very good news for consumers, which now have the opportunity to buy a car cheaper – and if the one they want is not discounted enough they can for sure find a competitor that would match its demands.

But as far as top executives are concerned, the problem is keeping them awake at night – even if the forecasts and analysts all predict that 2014 will see a 3% growth. Despite the growing trend, sales are actually still somewhere in the 20% below their last peak.

“It’s too soon to start singing the victory march,” says Fiat Chrysler Automobile CEO Sergio Marchionne.

“In the first two months there has been no change in the pricing arena,” adds Ford of Europe CEO Stephen Odell. “We still have a market with a production capacity of about 20 million and sales of 14 million. From an industry perspective, we would need a significant shift in demand to see everyone turn back the spigot a bit” [on discounts].

There are carmaker that managed to improve their situation – Ford upped by 1% its retail sales even when it started to cut costs decisively, while also “trying to stay below industry average” on discounts.

Renault is another example – it managed to up its prices by 7% in the last two years, thanks to growing sales from the Clio line and the new Captur small crossover.

Via Automotive News Europe

by Aurel Niculescu (my Google+) - Friday, March 14th, 2014 - filed under Ford, Industry, News, Renault. Image credit: .
Linked In Share
Related Articles
discounts europe sales


Discuss: Europe: despite increased sales, discounts still big

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Button linked with Le Mans switch
Button linked with Le Mans switchOct.18 (GMM/Inautonews.com) Jenson Button could move into Le Mans sports cars next year if he loses his McLaren seat, manager ...
Las Vegas ‘ready to go’ with F1 race – Ecclestone
Las Vegas ‘ready to go’ with F1 race – EcclestoneOct.18 (GMM/Inautonews.com) Las Vegas could be the next new F1 destination, Bernie Ecclestone has revealed. "Vegas say they are ...
Fernandes sells Caterham GP2 team
Fernandes sells Caterham GP2 teamOct.18 (GMM/Inautonews.com) Fernandes has completed his exit from top open-wheeler racing by selling his Caterham-branded GP2 ...
People ‘shirking responsibility’ after Bianchi crash – mother
People ‘shirking responsibility’ after Bianchi crash – motherOct.17 (GMM/Inautonews.com) Jules Bianchi's mother has broken her silence by hinting the family is being told to keep quiet ...
Suzuki to pull the plug on the Grand Vitara
Suzuki to pull the plug on the Grand VitaraThe Japanese based automaker Suzuki will not be introducing a successor of the Grand Vitara (Escudo). Suzuki Grand Vitara’s ...
BMW X7 hides underneath 2016 7-Series body
BMW X7 hides underneath 2016 7-Series bodyThe upcoming X7 SUV has been caught on camera while it was being tested out, but if doesn’t seem like an SUV to you is because ...
[VIDEO] BMW M4 Coupe burnout
[VIDEO] BMW M4 Coupe burnoutThe brand new BMW M4 Coupe is capable of producing one nice burnout, as the video posted below is showing us. In case you were ...
[VIDEO] Lamborghini Huracan gets chased around the track
[VIDEO] Lamborghini Huracan gets chased around the trackThe newest supercar in Lamborghini’s lineup, the Huracan, is the star of a new video which is showing just how good the model ...
Kyalami racetrack McLaren track day
Kyalami racetrack McLaren track dayA unique race day event for McLaren owners has been held recently at the Kyalami racetrack. Just because you are living in South ...
[VIDEO] Mercedes-AMG G63 – new promo released
[VIDEO] Mercedes-AMG G63 – new promo releasedThe German based automaker Mercedes-Benz has recently released a new promotional video with the impressive G63 AMG. It has been ...
Silver Ferrari Enzo spotted
Silver Ferrari Enzo spottedThe Ferrari Enzo may have been long gone from production but that doesn’t mean that it’s good for the scrap yard. Over the ...
Recall roundup: Lexus vehicles for fire risk
Recall roundup: Lexus vehicles for fire riskThe Japanese based automaker Lexus has officially announced a new recall for approximately 423,000 units because of a possible ...
Sergio Aguero buys Lamborghini Aventador
Sergio Aguero buys Lamborghini AventadorManchester City’s striker, Sergio Aguero, has recently bought himself a brand new ride, a Lamborghini Aventador. The ...
Abarth 500X confirmed
Abarth 500X confirmedThe Abarth version of the recently unveiled Fiat 500X will be introduced by the end of next year, as the company has recently ...
Recall roundup: Fiat Chrysler vehicles for two separate problems
Recall roundup: Fiat Chrysler vehicles for two separate problemsFiat Chrysler Automobiles has announced two recalls for almost three quarter of a million cars in the United States for two ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Spy-Shots of Cars
mclaren trackday kyalami 1
sergio aguero lamborghini aventador 1
ABT upgrades the Audi S8 1
2015 Lexus LS 1
chevrolet concept 2014 sema 1
Skoda Fabia R5 rally car 1
ferrari f430 philippe pasqua 4
2015 volkswagen saveiro surf 1
ferrari laferrari felipe massa 1
BMW M4 Coupe by Hamann tuning 1
Volkswagen Fox Pepper Concept 1

More automotive from inautonews
The Japanese based automaker Suzuki will not be introducing a successor of the Grand Vitara (Escudo). Suzuki Grand Vitara’s future is quite uncertain at the moment because the carmaker says that it will not pull the plug on it just yet but some reports are indicating that towards the end of the ...
read more
Inautonews Editors Section
Test Drive: Mercedes-Benz A180 CDI AT
Test Drive: Mercedes-Benz A180 CDI AT The new generation of the A-Class has been around since 2012 and its overall design is quite drastic, considering its predecessor. Now, two years ...
Test Drive: Citroen C-Elysee 1.6 HDi Exclusive
Test Drive: Citroen C-Elysee 1.6 HDi Exclusive Citroen has introduced the second generation of the C-Elysee last year. The model is smaller than the C4 and it is based on the Peugeot 301, being ...
Test Drive: BMW X4 xDrive30d
Test Drive: BMW X4 xDrive30d The newest crossover to make its way into BMW’s lineup is the X4. This is based on the X3 and it is basically a smaller version of the X6, aimed ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Lexus vehicles for fire riskThe Japanese based automaker Lexus has officially announced a new recall for approximately 423,000 ... Recall roundup: Fiat Chrysler vehicles for two separate problemsFiat Chrysler Automobiles has announced two recalls for almost three quarter of a million cars in ...
Safety Section