The No.2 US automaker has registered a climb in deliveries last month in the European region of 14.4%, driven by high demand for its Kuga sport-utility vehicle.
Ford had sales of 61, 700 units across the region in August, growing from the 53,900 cars base accounted in the same period of 2013. Also, according to the company, the first eight months of the year have come with a positive result – with sales growing 7.1%. This underlines the company’s recovery from years of losses, triggered by a renewing model line-up, cost cutting and plant production efficiency measures.
“Our fresh, expanded vehicle lineup is helping us grow our sales, including in key sales channels such as retail sales to private customers and commercial vehicles,” Roelant de Waard, vice president, marketing, sales and service, Ford of Europe, said in a statement. “With the new Focus coming out soon and the new Mondeo coming later this year, our product portfolio is only gaining strength. ”
While Focus and Fiesta sales are at their highest levels since 2011, the Kuga SUV, introduced back in 2008, has reached record deliveries – 5,100 units in August and 54,300 vehicles so far in 2014.
Additionally, the automaker’s regional market share has gone up in August by 0.8% to 7.8% – and in July the US company reported its first quarterly profit in Europe since the second quarter of 2011 – just $14 million during the second-quarter of 2014.