Europe: Ford increases May sales tally and expects new products image

Ford, the second largest US automaker, announced its May sales edged up from the same period last year as the industry turnaround is still feeble and the automaker expects better results once its new crucial products make their way into dealerships later this year.

The Dearborn-based carmaker delivered 99, 900 vehicles last month across the Western European markets, up 1.5 percent from the same period last year, in line with the whole industry movement. The automaker now expects European dealerships to receive their first shipments of Mustangs by July 4 as the first batches of European cars left US ports last week. So far, the overall sales for the January through May period has brought a jump of 9.3 percent over the same period last year, with close to 542,000 units sold and Ford managing to outperform the overall market growth, at 7.2 percent. The company posted positive results during the past 24 months on every occasion, save for two months.

According to Roelant de Waard, vice president, Marketing, Sales and Service for Ford of Europe, the company now prepares for a fresh batch of key products, starting from July, expecting the automaker to lift its market share of the overall European market from the current 8.1 percent. Besides the Mustang sports car, the brand is also introducing the new S-Max, Galaxy and C-Max, making up for a popular segment in Europe, while the dealerships also prepare for the arrival of the first Mondeo Vignale.