Europe: Ford sees good January sales image

While the average industry growth for the first month of 2014 was at the 4.7% point, Ford saw European sales almost double the size, with a 9.2% increase.

According to the second biggest US automaker, sales for its Ford vehicles in Europe saw their eighth consecutive month of sales growth in the region, with 90,700 units sold across all 50 European markets and 80,800 vehicles in the top 20 European markets.

“Our sales and share growth – particularly in the higher value retail segment of the market – speak to the strength of our new vehicles and products,” said Roelant de Waard, head of marketing, sales and service for Ford of Europe. “We’ve launched 11 new vehicles over the past 15 months, and we’ll launch more than 10 additional new vehicles in 2014 alone.”

Ford is augmenting its restructuring efforts in the region, where it expects to finally return to profit by 2015, with the line-up increased and plants closed and layoffs made to further cut costs.

Ford now holds 7.5% of the European market share, a modest 0.3% increase, but in the very important commercial vehicle segment it’s slice grew to 10.4%, up a better0.9%.