Europe: Ford sees rising January sales on the continent image

The second largest US automaker, Ford Motor, has been looking for years to stop losses in its European core market and last month’s sales might put it on the right track for positive results this year.

Ford of Europe announced that its 20 core European markets had rising vehicle deliveries – up 9.8 percent to 88,700 autos last month, surpassing the overall industry climb of 6.5 percent. The US automaker has been buoyed by strong initial demand for the new generation of the Mondeo (Fusion in the United States) midsize car, while continued positive sales of the automaker’s compact and subcompact SUVs as well as Fiesta subcompact also assisted the growth. The company added in a statement commenting the figures that its overall European market share edged slightly by 0.2 percentage points to 7.7 percent. “More important than simply increasing our market share is that we have achieved this through improved sales on the higher value retail side of the business,” commented Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe.

Ford remained the second-best selling passenger car brand last month and also had the same position when taking into account commercial vehicles. The latter jumped 33 percent for a market share of 13.2 percent, up 2.5 percentage points – the highest since 1995.

January was the best month for the Kuga compact SUV since its launch back in 2008 and the same can be said about the subcompact EcoSport that was introduced mid-last year. Mondeo sales surged 29 percent year-over-year and the orders for the new model were up 60 percent as the automaker still hasn’t finished rolling the midsize model to all of its dealerships.