Japan’s Infiniti, a premium automaker originally designed to compete with the similar offerings on the US market, has never had seen tremendous success in Europe, where it has remained a niche brand for years.
But the global ambitions of the automaker have not stood still, with the Nissan parent envisioning Infiniti as a global rival to the prowess of the German premium trio – BMW, Audi and Mercedes-Benz. In order to cater for the European customers, the carmaker has prepared a double strike: the compact Q30 hatchback and QX30 crossover. The company now believes its European deliveries might skyrocket over the next few years in what it calls a “big bang.” Infiniti’s Europe chief, Francois Goupil de Bouille, says the duet would be primarily responsible for the expansion, with half of Nissan’s annual production capacity of 60,000 units in the Sunderland, England, plant going towards dealerships on the old continent. The Q30 compact and QX30 crossover will also be exported to the United States and China, currently the first and second largest auto markets for premium models.
Initially, the Q30 compact will be the first arriving in showrooms, starting with the final months of the year and the QX30 will follow sometimes in 2016. Infiniti expects spectacular sales from both due to the fact that compact premium cars are the largest luxury segment in Europe – the western region has a tally of around 2.4 million luxury autos each year, with 1.2 million of those being compact models. The executive believes that Lexus has struggled on the market in the segment because it took an approach close to the German rivals – they have a wide customer base so they refrain and become more conservative. Infiniti is going the opposite, with a polarizing design and a desire to become innovative, whatever the risk.
Via Automotive News Europe