British luxury automaker Jaguar Land Rover has recently announced it has reached an agreement to manufacture some of its models in Austria, as the company is further expanding its international goals away from the UK production base.
The group, owned by India’s Tata Motors since 2008 when it was sold by America’s Ford, inaugurated its first overseas assembly facility in China, the world’s largest auto market, last October. It is also on its way to construct another factory in Brazil in order to increase sales and localize production closer to its key regions. In Europe, the latest move was to sign a contract for a manufacturing partnership with Magna Steyr, a unit of Magna International, which is tasked to output an unspecified number of models in the Austrian city of Graz. Jaguar Land Rover’s three British plants are already running very close to full production capacity. “The UK remains at the centre of our design, engineering and manufacturing capabilities. Partnerships such as this will complement our UK operations and engineering”, added chief executive officer Ralf Speth.
His comments were meant to bring reassurance to customers and employees in Britain, where the UK manufacturer builds around one in three autos across the industry’s 1.53 million vehicle production level for 2014. Jaguar Land Rover previously announced it would invest about 3.6 billion pounds ($5.6 billion) on new vehicles and further growth of its capital expenditure for this year and the next as it expands the model range to reach new, record, sales levels.