Europe: January sales at Skoda up 16.5% image

According to the Czech manufacturer, a wholly owned subsidiary of Volkswagen Group, sales in the first month of the year were up by16.5% to reach 80,900 vehicles, thanks to strong demand in Europe and China.

For the European region, Skoda accounted for a 13% sales rise to 48,200 vehicles, aided by a 40 % sales growth for the new Octavia compact range, which reached showrooms back in November 2012. Germany, Skoda’s second biggest individual market, sales rose 6.7% to 9,500 vehicles, while in the UK deliveries jumped 25.3% to 5,400 cars.
The traditional Eastern Europe region deliveries were up 11.1% to 6,900 vehicles, with Russia, its third largest market, up 2.6% to 4,700 units.

“This has been an excellent start to 2014,” says Werner Eichhorn, Skoda Board Member for Sales and Marketing. “With 16.5% growth and the best January ever, we have truly confirmed the outstanding performance of the second half of 2013. Our model campaign is paying off in the markets. The strong start to the year and the promising number of incoming orders make us confident that we will continue to grow this year.”

The brand’s best individual market remained China, where deliveries surged 27.3% to 27,500 units, marking the best month to date for the local sales.