Europe: New Ford Focus gets launched in Romania image

The Golf rival has continued its advancements on the European markets with the latest national media tests, followed by the launch in Romania, where Ford is also one of the automakers that has production facilities.

The European arm of the US automaker has entered the Romanian market since 2008 and now produces locally the B-Max minivan and the acclaimed 1-liter EcoBoost engines. While the producer is not in direct competition with Renault’s affordable brand Dacia, the carmaker has come to consider the country as one of its important markets in the Central and South-East European region. With the new Ford Focus, the company is also seeking to re-edit the success from 2013, when after passing the 1 million deliveries mark; the model also became the world’s best-selling vehicle, irrespective of classes or segments.

Freshly redesigned for the 2015 model year, the Focus is one of the models that Ford counts on to finally come back in the blank in Europe, after years of losses. In Romania, the model is available with a wide range of engines, from the 1-liter EcoBoost to the traditional TDCi diesels. The locally produced gas engine 1.0 EcoBoost has two power options – 100 and 125 HP and comes equipped with manual gearboxes with five or six speeds. The most powerful gas engine is the 1.5 EcoBoost that delivers 150 HP (later on a 180 HP variant would be offered as well) and can be had with a six-speed manual or automatic gearbox. Diesel options range from 95 to 150 HP (1.6 TDCi to 2.0 TDCi) and the six-speed manual can be swapped for a Powershift transmission if you choose the flagship diesel offering. Prices start from 16,450 euros (1.0 Ecoboost 100CP Start Stop M5, Trend, 5-door) and go up to 22,700 (2.0 TDCi 150 CP DPF Start-Stop Powershift, Titanium, wagon) – with three body options: 5-door hatchback, sedan and wagon.