Europe: Nissan is the continent’s best selling Asian brand image

Nissan has managed to pass Japanese rival Toyota – the world’s largest automaker – to secure the No. 1 position among Asian brands in Europe after the first six months of the year have passed.

The continental deliveries of the second largest Japanese automaker were lifted by the second generation Qashqai compact crossover and from increased demand across crucial markets such as the UK, France and Germany. Toyota, on the other hand, has been undermined by a slump in Germany, the largest European auto market, where demand was sapped by the carmaker’s aging lineup. According to Nissan Europe sales and marketing chief Guillaume Cartier, the ascension to the region’s top position among Asian brands is a “historic moment for everyone connected to the Nissan business.” According to previous opinions expressed by the executive, besides passing Toyota to be Europe’s best-selling Asian brand before 2016, the Japanese company will seek to lift profitability and become the continent’s “most desirable Asian brand” not only in terms of products, but also of in-car features and service.

This is not the first time Nissan has held the top rank, as it was bested by Toyota back in 1998 and the company vowed to take back its No. 1 place after posting increased deliveries for the past half decade. After the first six months, Nissan’s sales across the EU and EFTA regions jumped 21 percent to 303,507 units – and its market share rose from 3.7 percent to 4.1 percent year over year, pointed out figures from industry association ACEA. Meanwhile, deliveries of Toyota vehicles have increased slower, by 4.2 percent to 293,968 autos with a market share slide of 0.1 percent to 4 percent.

Via Automotive News Europe