Europe: Nissan’s Leaf sees record sales in 2013 image

Nissan announced that its electric car Leaf, which is the world’s best-selling electric vehicle, also recorded its best year in 2013, when it also became the best seller in the European region.

Selling roughly 25 % more units than its closest competitor, Leaf achived record sales in 2013 in Europe, with 11,120 units delivered, up a whopping 204% compared to 2012.

The Nissan Leaf has around 33% of the EV passenger car market in Europe, owing a great deal of success to its Norway market, where after being the third-most sold passenger car for the whole 2013, now became the country’s best-selling car at the end of January 2014 with 650 units.

“January has been a fantastic start to 2014, a year when we will launch our second 100 percent electric model in Europe – the Nissan e-NV200 light commercial vehicle. Our most recent survey following the launch of the improved European-built Nissan Leaf shows that 97 % of owners would recommend a Nissan Leaf to a friend, and we believe this, combined with a rapidly expanding charging infrastructure will bring further growth in 2014. We are moving from the early adopters to the early majority,” said Jean-Pierre Diernaz, Director of Electric Vehicles, Nissan Europe.

In 2013, Nissan’s electric vehicle was market leader in many countries – Spain, Italy, Denmark, Sweden, Finland, Belgium, and the United Kingdom. On British soil January sales of the now locally built Leaf soared more than 1000 % over 2013, while in France with a 240% sales surge the model took first position among EVs.