Europe: Skoda to reach one million sales in 2014 image

For the first time in the Czech automaker’s long history, Skoda – a wholly owned subsidiary of the VW Group – has announced that following November’s sales results, reaching a full-year total of more than 1 million sold vehicles is now certain.

The brand – which is one of the longest-surviving auto brands in the industry – being established 119 years ago, has announced the 1 million sales target would be reached thanks to continuously improving demand from China and the make’s business stability in the core region of Europe. The Volkswagen AG division announced in a statement that deliveries for the first 11 months of the year have soared to 955,300 units – up 34,500 cars from the full-year sales total of 2013. Skoda has been mulling the one million sales goal after it managed to become the most profitable mass-market car brand for VW AG – currently struggling with the financial stability of its namesake passenger car marquee.

Skoda CEO Winfried Vahland said in the statement that “following the positive results in November, the milestone of one million vehicles produced and sold in one calendar year is certain,” and the Czech automakers is now in the process of developing a new SUV that would be added to the lineup to compliment the only model in the range – the Yeti compact crossover.

Via Automotive News Europe