After a six-years long slump in demand, the first six months of the year provided timely evidence that the problems for the automakers in the region are finally over, and the performers of the market are here to ascertain that fact.
Europe’s first-half sales figures stand at a 6% rise form the same period last year, reaching deliveries of 6.85 million units. The Jeep, Lexus and Dacia brands led demand, but there were a total of 14 automakers that managed to skip past the median 6% climb.
“We plan to strengthen Lexus sales momentum with the introduction of the new NX [compact crossover] in the final quarter of the year, and we are on track to exceed our target of 50,000 units in 2014 in our Europe region,” says Alain Uyttenhoven, Toyota Europe vice president and head of Lexus Europe.
The brands that increased sales at a faster pace than the overall growth included the German premium trio – Audi, BMW, Mercedes-Benz – while seven brands reported declines for the six-month period. The bottom three were Mini, Smart and Chevrolet.
Jeep sales were up 44% during the first six months of the year, to 16,348 cars; Lexus climbed 35% to 4,047 units and Dacia – an affordable mainstream brand – also grew sales by 35% to 195,100 autos.
Via Automotive News Europe