European Industry Weakens, Ford’s Market Share Strengthens image

Although the European industry continues to get weaker and weaker, Ford’s January market share in its traditional 19 European markets increased to 8.4 per cent, up 0.2 percentage points compared with January 2011.

Ford manages to strengthen its position as Europe’s no. 2, after three consecutive quarters of share gains. The demand for the Focus and C-MAX increased with 10% in January, helping the company outperform a weaker overall industry.

“I’m pleased we’re continuing to outperform the industry, which highlights that our products and brand are getting stronger across Europe. We have recently opened orders for the new Focus 1.0-litre EcoBoost with much more product to come this year,” said Roelant de Waard, Vice President, Marketing, Sales and Service, Ford of Europe. “The further weakening of the European industry, however, is a concern and illustrates why decisive action is needed to restore economic stability and improve consumer confidence.”

In the UK the market share went down 0.2 percentage points, in Germany down 1%, in Russia rose by 1.8 percentage points, and in Italy the sales were up 5.5%. All in all Eastern European sales also continued to grow in January, by 16.6 per cent, with sales of 3,700. Concerning the new registrations, 9,800 Ford C-MAX were registered (up 10%), the model being the segment-leading in Italy and France in January. The model entered the market in 2010, and since then 140,000 units were sold all over the world.