European new car sales down by 26% in January image

JATO Dynamics today reports that the European new car market is showing no signs of recovery as sales plunge to 26% less than the same month a year ago, a loss of 335,364 vehicles to a total of monthly total of 954,234 units.

Brand Performance

Volkswagen was again Europe’s top-selling car brand in January, ahead of Ford, Peugeot, Opel/Vauxhall and Fiat.

Top 10 Brands

Make

Jan_09

Jan_08

% Change Jan

Jan YtD_09

Jan YtD_08

% Change ytD

VOLKSWAGEN

104,430

129,231

-19.2%

104,430

129,231

-19.2%

FORD

90,434

110,389

-18.1%

90,434

110,389

-18.1%

PEUGEOT

68,016

89,364

-23.9%

68,016

89,364

-23.9%

OPEL/VAUXHALL

66,363

100,136

-33.7%

66,363

100,136

-33.7%

FIAT

65,435

91,429

-28.4%

65,435

91,429

-28.4%

RENAULT

62,786

92,119

-31.8%

62,786

92,119

-31.8%

CITROEN

59,272

80,142

-26.0%

59,272

80,142

-26.0%

TOYOTA

52,029

72,942

-28.7%

52,029

72,942

-28.7%

AUDI

46,321

49,022

-5.5%

46,321

49,022

-5.5%

MERCEDES

41,773

59,278

-29.5%

41,773

59,278

-29.5%

None of the top ten brands were able to increase overall sales in January, but outside the top ten Jaguar recorded an outstanding 35.5% increase due to strong sales of the highly regarded XF model.

Top Models

The Volkswagen Golf has maintained its stranglehold on the European new car market in January 2009, increasing its share of the market when compared to January 2008 despite lower sales. The Golf led the Ford Fiesta, Peugeot 207, Ford Focus, Opel/Vauxhall Corsa, Volkswagen Polo, Fiat Panda, Audi A4, Fiat Punto and Renault Clio.

Top 10 Models

Make & Model

Jan_09

Jan_08

% Change Jan

Jan YtD_09

Jan YtD_08

% Change ytD

VOLKSWAGEN GOLF

32,229

41,755

-22.8%

32,229

41,755

-22.8%

FORD FIESTA

31,702

28,452

+11.4%

31,702

28,452

+11.4%

PEUGEOT 207

26,436

37,813

-30.1%

26,436

37,813

-30.1%

FORD FOCUS

22,236

33,890

-34.4%

22,236

33,890

-34.4%

OPEL/VAUXHALL CORSA

19,504

32,782

-40.5%

19,504

32,782

-40.5%

VOLKSWAGEN POLO

18,292

22,629

-19.2%

18,292

22,629

-19.2%

FIAT PANDA

17,308

22,033

-21.4%

17,308

22,033

-21.4%

AUDI A4/S4/RS4

17,258

14,284

+20.8%

17,258

14,284

+20.8%

FIAT PUNTO

17,203

30,271

-43.2%

17,203

30,271

-43.2%

RENAULT CLIO

17,069

29,797

-42.7%

17,069

29,797

-42.7%

The Ford Fiesta and Audi A4, both having received full model updates during 2008, have bucked the market and recording sales increases of 11.4% and 20.8% respectively.

Other Successful Models

Other models recording an increase in sales over January 2008 include the hugely popular new Fiat 500 (up 5.9%), Nissan Qashqai (up 2.8%, additional “+2″ versions), Peugeot 107 (up 11.5%), Volkswagen Tiguan (up 62.1%, greater availability) and Honda Jazz (up 28.7%, new model).

National Trends

As expected given the global economic conditions, all markets across Europe recorded significantly lower new car sales in January 2009 than in January 2008. The French market has been the least affected by the downturn, with only a 7.9% drop in new car registrations. In contrast, Iceland saw a reduction in registrations of 88.1%.

Country

Jan_09

Jan_08

% Change Jan

Jan YtD_09

Jan YtD_08

% Change ytD

Austria

18,992

21,884

-13.2%

18,992

21,884

-13.2%

Belgium

50,660

56,846

-10.9%

50,660

56,846

-10.9%

Cyprus*

1,775

2,229

-20.4%

1,775

2,229

-20.4%

Czech Republic

11,249

13,823

-18.6%

11,249

13,823

-18.6%

Denmark

7,165

14,418

-50.3%

7,165

14,418

-50.3%

Estonia*

1,601

2,706

-40.8%

1,601

2,706

-40.8%

Finland

11,530

21,549

-46.5%

11,530

21,549

-46.5%

France

149,372

162,116

-7.9%

149,372

162,116

-7.9%

Germany

189,385

220,742

-14.2%

189,385

220,742

-14.2%

Great Britain

112,087

162,097

-30.9%

112,087

162,097

-30.9%

Greece

20,225

33,488

-39.6%

20,225

33,488

-39.6%

Hungary

5,967

12,466

-52.1%

5,967

12,466

-52.1%

Iceland

170

1,432

-88.1%

170

1,432

-88.1%

Ireland

15,929

47,275

-66.3%

15,929

47,275

-66.3%

Italy

158,380

235,104

-32.6%

158,380

235,104

-32.6%

Latvia*

1,248

2,227

-44.0%

1,248

2,227

-44.0%

Lithuania*

1,448

2,432

-40.5%

1,448

2,432

-40.5%

Luxembourg

3,157

3,982

-20.7%

3,157

3,982

-20.7%

Norway

5,353

9,901

-45.9%

5,353

9,901

-45.9%

Poland*

22,584

28,375

-20.4%

22,584

28,375

-20.4%

Portugal*

13,710

15,842

-13.5%

13,710

15,842

-13.5%

Slovakia

3,603

6,231

-42.2%

3,603

6,231

-42.2%

Slovenia

4,572

6,128

-25.4%

4,572

6,128

-25.4%

Spain

59,378

101,599

-41.6%

59,378

101,599

-41.6%

Sweden

11,299

17,033

-33.7%

11,299

17,033

-33.7%

Switzerland*

17,026

21,460

-20.7%

17,026

21,460

-20.7%

The Netherlands

56,369

66,213

-14.9%

56,369

66,213

-14.9%

Grand Total

954,234

1,289,598

-26.0%

954,234

1,289,598

-26.0%

* denotes estimated volumes for January 2009