The European market downturn for supercars priced over €100,000 seems to be ending after the region exited the prolonged recession and with automakers replacing older models.
The European sales in this segment are predicted to rise to 21,000 units by 2017, up from 13,000 in 2013, according to IHS Automotive. The new BMW i8 and Audi’s R8 are seen leading the way. The consultancy forecasts that the rebound for vehicles costing more than €125,000 will also begin this year.
IHS Automotive senior analyst, Ian Fletcher, talked about the return of consumer confidence saying that “Last year was one where we were still seeing economic pressures in the region, which was likely to have made some people reluctant to buy something extravagant.”
Fletcher added that the problem was more serious in Italy where severe measures on tax evasion were taken, affecting sales for brands like Ferrari, Lamborghini and Maserati.
Stephen Winkelmann, Lamborghini CEO, said earlier this year for Automotive News Europe that “Some of our customers were stopped by the Italian finance police while driving, which they said made them feel hunted.”
More prospective buyers will get into the car market due to a number of renewed and all-new models. IHS predicts that several cars will surpass the 1,000 sales mark in 2016 while in recent years only the Bentley Continental GT, Ferrari 458 Italia and Audi R8 achieved four-digit sales.
By Gabriela Florea