Rodney Moore, regional general manager for Bentley Motors in the US declared that the automaker’s decision to build a SUV based on the EXP 9F concept was known for a long time.
Bentley presented the SUV for the first time at the Geneva auto show in March and its first showing in North America was made at the Pebble Beach Concours d’Elegance. Traditionally the automaker takes orders at the Pebble Beach event from customers that want to buy the next year model, and this year people showed a high interest in the model. Rodney Moore’s announcement came after a UK newspaper published last month an article according to which the company told its employees at the Crewe plant in England that it will manufacture the SUV there, guaranteeing their jobs at the facility for 14 years.
Bentley recently announced that it expects approval from Volkswagen to begin production of the Bentley EXP 9F SUV. The automaker relies on emerging markets such as China and Russia, but mostly on the home market US, to hit great sales for the model.
“We want it to be the most prestigious, fastest and the most expensive SUV money can buy. We will position it well above the Range Rover, Porsche Cayenne Turbo S and Audi Q7, the most expensive European SUVs at present,” said Bentley CEO Wolfgang Dürheimer.