The Tata-owned British automaker managed to hit its fifth consecutive record-breaking month in terms of sales thanks to the newly launched F-Pace crossover.

The F-Pace crossover is one the most important models launched by Jaguar in recent years, the right tool for the brand to revive its sales. And it seems that its first ever sport utility vehicles is having a solid market start that also helped Jaguar Land Rover to achieve its best ever May, with retail sales of 44,946 units, up 18 percent compared with a year earlier. The demand last month was strong across all regions, up 28 percent in China, 24 percent in Europe, 23 percent in the UK and 8 percent in North America.

“Following its UK and US launch this month, I am delighted to see that response to the new Jaguar F-PACE has been extremely positive – with over 3,000 global sales this month,” Andy Goss, JLR’s head of sales, said in a statement. Therefore, reflecting the boost received from the F-Pace, Jaguar posted its best sales month in over a decade, delivering 10,633 models, a 90 percent surge compared to the previous year. In the first five months of the year, Jaguar Land Rover sold 245,100 vehicles, translating to a 23 percent increase.

Despite a solid last quarter sales period for the financial year ended in March, the automaker’s profit nearly halved last year. That outcome primarily reflected some challenging market conditions during the first half of 2015, especially in China, where JLR’s sales have dropped, mainly because of massive investments associated with the expansion of its lineup.


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