Feb.17 (GMM/Inautonews.com) On-track struggles in formula one have hurt fabled Ferrari’s brand power, according to a study by asset valuation company Brand Finance.

Last year, Ferrari retained its post as the most powerful brand in the world, but a newly-published list shows that toy company Lego has made an overtaking move.

“Ferrari has been slipping since the end of the Schumacher era but it’s really fallen as the F1 team has done badly” in 2014, said branding expert Robert Haigh, according to the Telegraph.

“They’ve also ended their cap on the amount of cars they produce so people don’t see it as being so exclusive anymore,” he added.