FCA and Mitsubishi ready to finalize pickup coalition image

Fiat Chrysler Automobiles and Japan’s Mitsubishi are nailing the final details on their alliance to have the Japanese carmaker supply the Fiat brand with a pickup variant of the latter’s new Thai-produced L200 midsize pickup.

According to a Mitsubishi executive, the Italian automaker intends to offer the pickup in Europe and Latin America, as demand for the segment is on the rise. “The good point for Fiat is that we can supplement their lineup, while we fill up the production in Thailand,” comments Mitsubishi global pickup boss Koichi Namiki. “Fiat’s pickup truck will be 100 percent Mitsubishi from a mechanical point of view, but we have to consider differentiation and we’re working on that.” According to a Fiat spokesperson, the agreement should be ready by the end of the month.

Mitsubishi has already started production of the new generation L200, called Triton in Thailand, in Laem Chabang, since last year. The Japanese company focuses on lifting global sales of the model from 130,000 units to 200,000 vehicles annually. Mitsubishi is not selling the model in the US, Canada and Japan and Europe made up ten percent of the previous generation’s deliveries, the second largest market after the ASEAN – which includes Thailand, Malaysia and Vietnam. Fiat Chrysler is forecasted to start delivering their rebadged version next year under the Fiat Professional light commercial vehicle brand. The unit is a key asset in FCA CEO Sergio Marchionne’s desire to have the European division profitable on the continent.

Via Automotive News Europe