FCA CEO says Jeep sales target now stands at 1.9 million by 2018 image

Sergio Marchionne, the chief executive of Fiat Chrysler Automobiles and chairman of Ferrari SpA has been one of the most vocal top executives during the 2015 edition of the North American International Auto Show.

Speaking his mind about a variety of subjects, from the internal clockwork of the company to the EPA proposed target for fuel autonomy of 54.5 miles per gallon to be enacted from 2025, Marchionne also envisioned a new target for the most successful brand of the company – Jeep. And the rugged off-road brand is just fresh from achieving its previous goal of selling 1 million vehicles per year – met last year. Though it’s a little concerning that a top manager places so much of the company’s future on a brand that only sells all-wheel drive vehicles, we’re taking our hat off for the time being. Marchionne advanced the new threshold during an informal meeting with media representatives after his annual press conference at the Detroit motor show and also noted the Jeep brand is currently expanding its production capabilities in Europe.

The model production is now increased at a plant in Italy and Jeep should have a new assembly facility up and running on the continent before 2016. Additionally, the new models – such as the smallish Renegade – will further lift sales after last year’s introduction – the new Cherokee – proved to be a major hit with customers. FCA is currently revising the strategy for its upcoming next-generation Wrangler model not yet knowing if the upcoming successor will be manufactured at the current Wrangler plant in Toledo, Ohio.