With the addition of new factories that would allow the brand’s vehicles to be manufactured on four continents, Jeep’s annual production capacity will jump by 590,000 units in just 18 months.
The year has set out as the crucial turning point for the SUV brand that was born n Toledo in the 1940s as the peach child of a wartime vehicle. In the short span of a year, the iconic brand will exchange the highly-sought after moniker of made only in the US into a global powerhouse that has a significantly more powerful manufacturing capacity set across four continents. Late in 2014 an Italian factory started assembling the new Renegade, a plant in Brazil started churning the same model earlier this year and the automaker mulls for the start of production in China before the start of 2016. Fiat Chrysler Automobiles also has a strategy laid out to enter local assembly in India this year from knocked down kits as the Jeep brand will get a launch in the world’s sixth biggest auto market.
Installed annual production capacity will now jump by 590,000 units in just 18 months, with sales and its dealer networks needing several years to cope with the new production prowess. The company is currently setting the foundation for its next annual sales target of 1.9 million vehicles after surpassing the previous one million goal last year. “All global brands have a global footprint, and we started that with Renegade,” said Mike Manley, CEO of Jeep brand for Fiat Chrysler Automobiles. Since 2009, when FCA said Jeep would be their global brand ambassador, the sales have more than tripled to almost 1.02 million units in 2014.