Fiat Chrysler CEO Sergio Marchionne said he is in talks with many non-auto companies for a possible partnership.
Many non-auto companies are now involved in the car industry, as there is a greater need than ever for high-tech systems in the sector. And there are also giants like Google or Apple, which have higher goals, focusing intensely on their car projects. Automakers have realized that it is wise for their business to work closely with these “new” players, rather than against them. Fiat Chrysler also wants to explore some new opportunities and it is now looking for a new partner.
“We have parallel conversations with many players who are outside the auto sector at the moment,” Chief Executive Sergio Marchionne revealed this week. “We can’t go into these discussions with a precise idea of what FCA wants. We’re learning, just as they are learning,” he said. “And the solution will be a shared solution and developed together with them, not developed by us alone.”
Marchionne did not give up on his plan of finding an auto-partner to make Fiat Chrysler stronger, particularly in the world’s biggest auto market. “The great advantage of FCA as potential partner is that the company has a strong presence in Latin America where the market is weak at the moment, and in North America and Europe,” the CEO stated, “but we’re much weaker than the others in China. That’s something we are trying to ameliorate.”