FCA reportedly in talks with Uber over a partnership image

Fiat Chrysler Executive Officer Sergio Marchionne is determined to link with as many future-proof companies as possible and Uber may be next.

As it does not have the financial resources to develop new technologies and to keep up with other major automakers in this area, Fiat Chrysler seeks to team-up with other companies that have the right tools and the proper know-how. It made a first step a month back when it partnered with Google, for tech giant’s autonomous technologies to be integrated into one hundred Chrysler Pacifica Hybrid minivans. Pursuing its goals, FCA seems now to be eying Uber for a next deal, Bloomberg reports. Even if talks are still in early stages, such a collaboration could be announced by the end of the year. Furthermore, Fiat is also interested in a deal with Amazon on self-driving vehicles for the web retailer’s deliveries.

Rival automakers are way ahead FCA, by heavily investing in driverless systems and expanding their business horizons alongside ride-sharing services. GM has Lyft and Cruise Automation self-driving focused startup to rely on, while Toyota already made a deal with Uber. Meantime, Uber is also looking to expand and it is holding negotiations with several other carmakers, sources told Bloomberg. The US ride-sharing firm managed to recently raise 3.5 billion dollars from Saudi Arabia’s sovereign wealth fund, thus opening new opportunities in Middle East.

Via Bloomberg