FCA sales surge in 2014 on track to meet masterplan image

On the back of record growing sales in the United States, the global delivery quota of Fiat Chrysler Automobiles, Sergio Marchionne’s ambitious seventh-largest automaker in the world, soared by 7% last year.

The climb has proven to be faster than respective increases at all three largest carmakers in the world, with US clients’ desire to own Ram trucks and Jeep SUVs propelling FCA forward, on an early sign that the five-year mastermind strategy outlined in 2014 might bear fruition. According to a statement of the company, Fiat Chrysler Automobiles had deliveries in 2014 of 4.75 million units, with the 7% gain outgrowing Toyota, Volkswagen and General Motors. The Japanese company, the world’s No.1 automaker grew sales by 3% to 10.23 million vehicles, the No.2 placed Volkswagen group managed a 4% climb to 10.14 million units and General Motors soared by 2% to a little under 10 million.

Analysts, very skeptical last year when Marchionne showed the plan aims to reach sales of 7 million autos in 2018, could rethink their strategies for investors – even if FCA is still less than half the size of the top three contenders. During a brief in Detroit earlier this month, FCA’s chief executive Sergio Marchionne said the Group now aims for deliveries of at least 5 million cars in 2015, with the company on its way to invest 48 billion euros ($55 billion) to introduce new models and refresh the lineups, with the intention to have 20 new autos on the market by 2016. The product count also includes the new Jeep Renegade and Fiat 500X SUVs, while the automaker is currently focusing on reviving the Alfa Romeo sporty premium brand.

Via Automotive News Europe