FCA’s management strategy promotes Jeep chief Manley image

Fiat Chrysler Automobiles has refreshed its North American senior level management structure, clinic with Dodge chief Tim Kuniskis and Jeep boss Mike Manley receiving more responsibility and additional brands.

The North American sales leader Reid Bigland has also been promoted, try assuming the leadership over fleet sales as well in the region and all the changes are already in effect, according to a statement issued by FAC US recently. Meanwhile, some executives have been recast in diminished roles – Al Gardner will continue to handle the FCA dealer network but has relinquished the Chrysler brand to Kuniskis. Jason Stoicevich also remains in control of FCA’s crucial California business center and will also oversee fleet operations and small-business sales, but delivers the Fiat brand’s North American unit to Kuniskis. The executive, 48, now heads the passenger cars in North America and also commands the Dodge, Chrysler and Fiat brands. He was also named to parent company Fiat Chrysler Automobiles’ Group Executive Council, which includes managers from all over the world.

Manley, 51, will still direct the strategy of the Jeep brand and is also responsible for parent company Fiat Chrysler Automobiles’ Asia Pacific business, but now also includes in his area of expertise the pickups and SUVs, including the Ram truck brand. Fiat Chrysler has emerged from the bankruptcy when it was saved by the government and bought by Italy’s Fiat and now posts a record North American streak with 66 uninterrupted months of gains. The main driver of growth for the third biggest US automaker (but only fourth in terms of sales) have been the Jeep sport utility brand and Ram truck marquee.

Via Automotive News Europe