FCA’s Mopar has worked its magic in time for SEMA image

Fiat Chrysler’s Mopar brand is delivering a raft of products this year at the Specialty Equipment Market Association (SEMA) show in Las Vegas.

So we have the Dodge Shakedown Challenger, Durango Shaker, Ram Macho Power Wagon but also the Jeep CJ66, Chrysler Pacifica Cadence and Ram ProMaster PitStop – all in concept form.

No less than six vehicles have been worked out by the Mopar brand – and we should start with a classic. The Dodge Shakedown Challenger is a resto-mod: a 1971 Challenger gets a raft of modern parts – Brembo brakes from the Hellcats, a 485-horsepower V8, or a Viper six-speed manual transmission. There’s also a functional ‘Shaker’ hood, shaved door handles, and the head- and taillights from a 2017 Challenger.

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Next up is the Jeep CJ66 concept that uses the frame from a TH-generation Wrangler (1997-2006) combined with the body of a 1966 Jeep CJ parts from today’s JK Wrangler. The ultra-retro styling has a copper-and-black paint scheme combined with modern parts: new air intake and exhaust kit; Dana 44 axles; and Jeep Rubicon bumpers, rock rails, and skid plates that were modified to fit.

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The Dodge Durango Shaker concept is allegedly paying homage to Durango owners that like to attend Mopar and Dodge events – and packs the Challenger SRT 392 Shaker credentials in SUV form. There’s a B5 Blue paint, Shaker hood, and 6.4-liter V8 engine as seen in the Challenger.

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Then there’s the tough Ram Power Wagon as a Macho concept. It comes with a bespoke rack system for stowing accessories and also includes 37-inch tires, a four-inch suspension lift, Macho Mango paint, a new front bumper with a winch, a light bar with LED illumination, concept running boards, and a 6.4-liter V8 linked to a six-speed automatic.

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The Chrysler Pacifica Cadence is of course the tamest of the bunch – and shows the Mopar available accessories: new running boards, 20-inch wheels, a special pet kennel for the cargo area, wireless phone charging kits, and an on-board first-aid kid. There’s also a new roof rack for anything up to nine feet in length.

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Then there’s the Ram ProMaster Pit Stop – it’s a cargo van turned into a mobile bar. It has kegs, various neon signs, and refrigerators. Believe it or not, much of the decor, as well as the Mopar-branded bar stools, are actually inside the Mopar catalog.