According to the Global 500 survey, Ferrari is the most powerful brand in the entire world.
Ferrari was the one to take the first place in the Global 500 survey, which analyses the financial and brand performances of all important automakers. Fiat’s Ferrari brand managed to achieve the highest brand rating among all automakers, although it is less valuable and smaller compared with some of its rivals.
Worldwide, Ferrari was able to surpass much larger automakers such as VW, BMW and Audi. According to the survey a brand’s value is given by its margins, advertising, advertising and marketing spend and revenue per customer. Although Ferrari can surpass other important automakers in areas such as brand loyalty and affection, it still has a lot of work to reach them in size.
From January to September 2012, Ferrari saw its net profit up 7.6%, to £131.4 million and the total turnover reached £1.52 billion. Ferrari was the only automaker to get a spot in top 5, besides major companies such as Google, Coca-Cola, PwC and Hermes, which took the other top 5 places.
Ferrari chairman, Luca di Montezemolo, said: “It is always a pleasure to top any list and still more so when the competition includes some of the world’s most famous companies. Behind this acknowledgement are exceptional products made by equally exceptional men and women. They made it possible and for that I thank them.”