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Ferrari posts all-time record sales and profits in 2012

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Ferrari posts all-time record sales and profits in 2012

Ferrari posted record results in 2012 in its best ever trading period in the company’s 66-year history, exceeding previous records set in 2008.

A total of 7,318 road cars were delivered to the dealership network in 2012 (+4.5 percent on 2011), with revenues raching 2.433 billion euros (+8 percent). Trading profit jumped by 12.1 per cent to 350 million euros, with net profits coming in at just under 244 million euro (+17.8 per cent) and ROS (Return on Sales) of 14.4 per cent which is very much on a par with the top companies in the luxury sector.

Ferrari enjoyed record sales in the USA and Canada in 2012 with deliveries there exceeding the 2,000-car mark for the first time (2,058), an increase of 14.6 per cent (Canada included). Europe performed very impressively with deliveries in Great Britain up by 20.4 percent (673 cars), and by 17.4 percent in Switzerland (357). Germany (750 cars, +8.2 percent) confirmed its position as Ferrari’s most important market in Europe, while other main countries in the area ended the year in line with 2011.

In Italy however, Ferrari ended the year with 318 cars delivered to dealerships, a 46 per cent decrease on the 2011 figure. The positive trend in the Middle East and Africa continued with an increase of 4.5 per cent with deliveries of cars rising to 556.

Greater China (People’s Republic of China, Hong Kong and Taiwan) retained its position as the second largest market with a record 784 cars delivered (+4 percent), just under 500 of which went to China. Japan, a long-established Ferrari market, made a significant return to double-figure growth (+ 14.4 percent), with 302 cars delivered.

by Dan Mihalascu (my Google+) - Monday, February 18th, 2013 - filed under Ferrari, Industry, News, Sales Reports. Image credit: .
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