As Prime Minister Shinzo Abe seeks to lead the country out of 15 years of deflation, even a very expensive automaker like Ferrari could profit, the company saying its sales are expected to rise 30% this year.
In an interview in Tokyo, Giuseppe Cattaneo, who heads Ferrari’s Far East business including Japan, South Korea, Southeast Asia and Australia declared on behalf of the automaker that Ferrari sales will be boosted by an improving Japanese economy.
The Italians, which showcased the 458 Speciale sports car in Japan yesterday, sold 302 cars in Japan last year, according to Maki Kataoka, a Tokyo-based spokeswoman.
“This new euphoria, that you can feel staying in Tokyo, related to Abenomics,” pushed up sales, Cattaneo said. “We have a good performance in 2013 compared to 2012.”
Vehicle sales in Japan last month rose the most in 14 months, adding to signs of an improving outlook in the world’s third-largest economy. Ferrari sales in Japan increased 28% in the first six months, Cattaneo said.
Other luxury carmakers are also benefiting from Abe’s drive to revive the economy. Deliveries of Lamborghini in Japan increased 13% to 142 units in the first nine months, according to Japan Automobile Importers Association. Maserati’s sales rose 16% to 278 units in the first nine months. Also, premium brands like BMW, Audi and Mercedes-Benz posted growth of more than 10% in the same period, according to the car importers association.
) - Wednesday, October 9th, 2013 - filed under Audi
. Image credit: .
Discuss: Ferrari says Japanese sales will rise 30% thanks to Prime-Minister Abe