The Ferrari World in the United Arab Emirates proved so successful that the Italian supercar manufacturer is now ready to open its second attraction – the Ferrari Land.
Of course, it would be the first such venue in Europe, with Ferrari planning to locate it in Spain, in the PortAventura resort near Barcelona. The planned attraction too be included would see Europe’s fastest and highest vertical accelerator and a hotel that brings forth the Formula 1 connection, being shaped in the form of a F1 front wing.
Andrea Perrone, CEO of Ferrari’s branding division, said the Italian company rejoiced on “the opportunity to bring the spirit of Ferrari to Spain, where we have many fans and followers”.
He added that following the 2010 inauguration of UAE’s Ferrari World, the supercar maker was assaulted with requests to build new parks in other parts of the world. The park is set to be built by private equity firms Investindustrial and KKR, licensed from Ferrari and with an initial investment of 100 million euros (83 million sterling pounds).
The 75,000 square meters Ferrari Land (around a third of the World’s surface) is due in 2016, and promises to bring the 250-room Formula 1 front wing shaped hotel as Ferrari’s first five-star hotel.
Via The Guardian
by Aurel Niculescu
) - Friday, March 14th, 2014 - filed under Ferrari
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