After they announced five days ago that Fiat 500 Prima Edizione special edition will be sold in the United states, Today, Fiat announced that in just 100 minutes they sold the 500 units – at an average of five a minute. Now that’s impressive! Great passion for the “little Italian”.
The Fiat 500 Prima Edizione is designed to be a collector vehicle and only 500 units have been sold across the US. 500 Prima Edizione will have a sequentially numbered vehicle identification number (VIN) and unique numbered matching badge.
The success of this first sale of Fiat models in the US proves that the 50,000 vehicles target set by the Italian automaker for the US is not impossible.
“The Fiat Cinquecento Prima Edizione was developed especially with the Fiat fans in mind,” said Laura Soave, Head of Fiat North America, who personally presented the opportunity to the Fiat aficionados. “For over a quarter of a century, the members of this Club have kept the spirit of the Fiat and Lancia brands alive in North America through their unique and passionate support for true Italian design. We really value their loyalty, and the Prima Edizione is our gift of appreciation to these fans on behalf of Fiat North America.”