/ Fiat, Industry, News / Fiat aims to win car-sharing customers in Italy

Fiat aims to win car-sharing customers in Italy

Linked In Share
Fiat aims to win car-sharing customers in Italy

Fiat will launch the Enjoy car-sharing service this week in Milan that gives users access to the automaker’s 500 four-seat minicar.

The moves is designed to undermine the competing Daimler offering, as the 500 can be had at a lower price than the two-seat Smart ForTwo’s offered in the city as part of Daimler’s Car2Go program.

Fiat, which is partnering with Italian oil and gas giant Eni, joins Ford, PSA/Peugeot-Citroen, Daimler, BMW and Toyota in setting up European car-sharing businesses to take advantage of a sector that analyst Frost & Sullivan forecasts will grow to 26 million global users by 2020 from 2.3 million now. Europe is expected to have 15 million car-sharing customers by 2020, up from 1 million today, the consultancy predicts.

Fiat-Chrysler’s Europe boss, Alfredo Altavilla, said during the press conference that the Italian carmaker sees the new venture as “the quickest way to get customers into our cars.” Fiat will offer Enjoy users special discounts to buy a new Fiat vehicle, Altavilla added.

The automaker expects the business will turn its first profit this year. Daimler says Car2Go is profitable in the three major cities used to launch the program in 2009 — Hamburg, Germany; Vienna, Austria; and Vancouver, Canada — adding that it takes three to four years for a city scheme to make money.

Customers of Enjoy will pay no subscription fee and a rate of 25-euro cents per minute for one of the Fiat 500s. That is 16 percent less than the 29-euro cents per minute for one of the ForTwos offered by Car2Go, which also charges a 19-euro sign-up fee.

Enjoy’s initial fleet of 300 gasoline- and diesel-powered Fiat 500s in Italy’s business capital will rise to 650 in January, with a rollout planned later for Rome, Turin and possibly other European cities.

Via Automotive News Europe

by Aurel Niculescu (my Google+) - Tuesday, December 17th, 2013 - filed under Fiat, Industry, News. Image credit: .
Linked In Share
Related Articles


Discuss: Fiat aims to win car-sharing customers in Italy

Leave a Reply


















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Button doesn’t like sound of Vettel’s critique
Button doesn’t like sound of Vettel’s critiqueMar.27 (GMM/Inautonews.com) Sebastian Vettel on Thursday admitted a dubious weather forecast for the Malaysian grand prix is ...
Ferrari Deals With Lawsuit for Control Over Facebook Fan Page
Ferrari Deals With Lawsuit for Control Over Facebook Fan PageOwner of Ferrari fan page on Facebook sued Ferrari SpA after they lost control of the page. Sammy Wasem was only 15 when he ...
Woman finds weird parking space for her new Range Rover in London
Woman finds weird parking space for her new Range Rover in LondonA female driver of this new Range Rover generation has managed to crash her brand new ride through railings and down a 14-foot ...
2015 Audi TT gets priced in the U.S.
2015 Audi TT gets priced in the U.S.The new generation of the Audi TT will become available to its future customers from 41,245 USD, including the delivery ...
Honda Reports Global Production Records for the Month of February
Honda Reports Global Production Records for the Month of FebruaryHonda Motor has recently released an outline for vehicle production, sales in Japan and export results for February 2014. Honda ...
Crashed Nissan GT-R spotted in Portugal
Crashed Nissan GT-R spotted in PortugalA completely ruined Nissan GT-R has been recently spotted on a tow truck in Portugal as the sports car was probably being taken ...
[VIDEO] Porsche 918 Spyder spotted at Supercar Sunday
[VIDEO] Porsche 918 Spyder spotted at Supercar SundayThis brand new and very impressive Porsche 918 Spyder has recently made its way onto Supercar Sunday, where it managed to attract ...
BMW 3-Series facelift spied
BMW 3-Series facelift spiedThe facelifted version of the BMW 3-Series has been recently caught on camera, by our spy photographers, while it was being ...
2015 Volvo V40 gets Drive-E powertrain
2015 Volvo V40 gets Drive-E powertrainVolvo Cars has recently announced its plans to offer the Drive-E powertrain to the V40, as part of the 2015 model year ...
Recently Appointed GM CEO Mary Barra Has to Deal With More Than the Recalls
Recently Appointed GM CEO Mary Barra Has to Deal With More Than the RecallsAlthough it has been only three months since Mary Barra became CEO of US automaker General Motors, she already has to deal with ...
Seat Leon X-Perience announced for Paris Motor Show
Seat Leon X-Perience announced for Paris Motor ShowSeat’s upcoming SUV, the Leon X-Perience, will be officially presented to the public later on this year, in October, during the ...
Peugeot’s Tie-Up With Dongfeng Might Solve Some Problems But Not All
Peugeot’s Tie-Up With Dongfeng Might Solve Some Problems But Not AllAlthough PSA Peugeot Citroen and Chinese automaker Dongfeng have signed a tie-up, the French automaker still has major challenges ...
Jose Mourinho seen in Jaguar F-Type Coupe
Jose Mourinho seen in Jaguar F-Type CoupeWell-known football coach Jose Mourinho has been recently spotted in a Jaguar F-Type Coupe in Belgium, while driving his new toy ...
Lamborghini Huracan spotted on the streets
Lamborghini Huracan spotted on the streetsThe recently unveiled Lamborghini Huracan has been spotted on the public roads of Italy as the supercar in question was seen near ...
Moody’s Sees European Suppliers Recovering Thanks to Increase in Demand and Domestic Growth
Moody’s Sees European Suppliers Recovering Thanks to Increase in Demand and Domestic GrowthAutomotive suppliers in Europe might see an improvement this year thanks to a recovery in the domestic demand for new vehicles ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

range rover crash london 1
Spied-BMW 3-Series Facelift 001
aston martin v12 zagato 1
Dacia low cost model - 6000 euros
2015 toyota yaris vitz facelift 1
Alfa to kill Mito model
Audi-R18-e-tron-quattro-(2014)-33
BMW-2-Series-Active-Tourer-M-Sport-12
GM-Niharika Taskar Ramdev Gm new Treasurer
Jaldún Issa Lahoza
2016 renault megane 1
Spied-Range Rover Sport RS 001

More automotive from inautonews
Owner of Ferrari fan page on Facebook sued Ferrari SpA after they lost control of the page. Sammy Wasem was only 15 when he thought it would be a good idea to start a Facebook fan page for Ferrari, with no clued that it would become the most popular car pages on the social network. Six years have ...
read more
Inautonews Editors Section
Test Drive: Renault Captur 0.9 – TCe 90 – fast review
Test Drive: Renault Captur 0.9 – TCe 90 – fast review After we’ve tested almost all Renault Captur models, we decided to check out the 3-cylinder engine - 898 cc 66kw (90 hp) model. Why we’ve ...
Test Drive Fiat 500L Living – Review
Test Drive Fiat 500L Living – Review Who ever thought in 2007, when Fiat unveiled the new 500 citycar that the Italian automaker will ever build a seven-seater 500 model. Clearly, ...
Test Drive Fiat 500L Trekking – Review
Test Drive Fiat 500L Trekking – Review Fiat had a great success back in the 60’s with the 500 model. It was cheap, practical and equipped with a 479 cmc petrol engine – that’s why ...

Editors Section
Inautonews Editors Section
2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video] 2009 safest cars Euro NCAP

Latest in Safety Recently Appointed GM CEO Mary Barra Has to Deal With More Than the RecallsAlthough it has been only three months since Mary Barra became CEO of US automaker General Motors, ... Recall roundup: Nissan and Infiniti vehicles for airbag problemsNissan has recently announced a recall which is involving units as the Sentra, Leaf, Altima, ...
Safety Section