February 2012 was Fiat’s best month in the U.S., a sign that the company gets back on the right track, a year after the troubled re-launch in the U.S.
Last month Fiat managed to sell 3,227 units and this month 500 units, increasing profits and fixing Fiat’s slow launch.
“I’m holding my breath, but to beat February would be a big, big win for us,” said Timothy Kuniskis, head of the Fiat brand.
Fiat is also on the right track on improving relations with dealers who took a risk opening expensive, stand-alone shops that so far feature only one model, and which will be called on to re-launch Alfa Romeo brand in the States. The 2012 Fiat 500 Abarth, which is a performance model, is expected to arrive in showrooms this month.
The two-door Fiat 500 hatchback is already available and also comes as a convertible. By the end of 2012 the company will begin production for the electric Fiat 500, and the larger and longer five-door 500L arrives next year.
Carl Galeana, who has Fiat dealerships in Sterling Heights and Ft. Myers, Fla., said he is more optimistic about the brand’s future than he was six months ago.
“We did not have any marketing support at all when we started,” Galeana said. “Since we’ve started to really launch the brand, we finally got some awareness building.”