Fiat boss to Vw: ‘Hands-off Alfa’ image

It seems Volkswagen’s efforts to get Alfa Romeo from Fiat are doomed to fail, as CEO Sergio Marchionne has no intent to sell the brand, issuing some harsh words for the VW head.

Marchionne said: “As long as I am CEO of Chrysler and Fiat, Mr. Piech will never have Alfa Romeo. It’s hands-off. I told him. I will call him and I will e-mail him.”

This time however, Marchionne was a bit more acid and recommended Piech to pay more attention to his very own business, pointing to SEAT, the Spanish-based carmaker that doesn’t go too well these days.

“I’m not the one who bought Seat,” he said. “He’s the one who bought it. I don’t know if he can [fix it], but he needs to try.”

At the Detroit auto show last month, Fiat executives said Alfa plans to relaunch the brand in the United States in late 2012.

“We would not sell Alfa even if we were offered tons of money,” Fiat Chairman John Elkann told reporters at the show.

A few months ago, Volkswagen Chairman Ferdinand Piech said in a statement that Alfa Romeo would do much better under his ownership, suggesting that the German would have what it takes to turn the Italian brand into a major market success.