/ Chrysler, Dodge, Fiat, Industry, News / Fiat Chrysler CEO wants to keep all brands

Fiat Chrysler CEO wants to keep all brands

Linked In Share
Fiat Chrysler CEO wants to keep all brands

Newly merged Fiat Chrysler Automobiles has today a nine brand portfolio – one that the CEO intends to keep – while industry observers disagree, considering the automaker too stretched.

The automaker is a very interesting company – today, the brand new entity of Fiat Chrysler Automobiles NV has a Netherlands registration, considers its global headquarters to be London, has a primary New York stock exchange listing and a secondary one in Milan. All the while, Fiat’s operation would still be headed from Turin, Italy, as is the tradition, while Chrysler’s business would be run from the US.

So, no wonder analysts and observers say that CEO Sergio Marchionne has stretched a little too far its business – with the five-year business plan calling for double-digit and even triple-digit sales increases at eight of nine brands.

“If it was not for Brazil, where it is the No. 1 brand, Marchionne should simply kill the Fiat brand,” says Philippe Houchois, a London-based auto analyst at UBS.

“I still think it could be Dodge or Chrysler, but not Dodge and Chrysler,” contends Arndt Ellinghorst of consultancy International Strategy & Investment in London.

Marchionne argues that the new strategy already sacrificed two brands – Lancia and SRT. The first would be confined to Italy only sales and just one nameplate and the latter would act as a sub brand to Dodge.

The analysts argue that in the current state, the automaker could soon lack the proper cash to cater for all the investments needed to achieve the planned sales and operating profit for 2018.

Via Automotive News Europe

by Aurel Niculescu (my Google+) - Wednesday, June 11th, 2014 - filed under Chrysler, Dodge, Fiat, Industry, News. Image credit: .
Linked In Share
Related Articles
analysts brands ceo FCA


Discuss: Fiat Chrysler CEO wants to keep all brands

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

F1: Silverstone 2014, British Grand Prix preview
F1: Silverstone 2014, British Grand Prix preview"The key to a quick lap around Silverstone is a car that remains stable during direction changes, and one that is aerodynamically ...
Ecclestone admits F1 buy-back possible
Ecclestone admits F1 buy-back possibleJul.5 (GMM/Inautonews.com) Bernie Ecclestone has admitted he might buy back formula one. The Silverstone weekend kicked off ...
Sauber to stay with Ferrari power in 2015
Sauber to stay with Ferrari power in 2015Jul.5 (GMM/Inautonews.com) According to word from Silverstone, Lotus is poised to announce its switch from struggling Renault to ...
Investors saved Caterham from Silverstone axe – Kolles
Investors saved Caterham from Silverstone axe – KollesJul.5 (GMM/Inautonews.com) Caterham would not be at Silverstone if not for the team's mysterious new owners. That is the claim ...
Button hurry-up printed on ‘chip paper’ – Neale
Button hurry-up printed on ‘chip paper’ – NealeJul.5 (GMM/Inautonews.com) Even the great Ayrton Senna got a 'hurry-up' from McLaren supremo Ron Dennis. That was the claim at ...
Newey could design Infiniti supercar – report
Newey could design Infiniti supercar – reportJul.5 (GMM/Inautonews.com) One of Adrian Newey's first non-F1 technical projects could be an Infiniti supercar. The sport's ...
Lotus to test 18-inch Pirelli tyre
Lotus to test 18-inch Pirelli tyreJul.5 (GMM/Inautonews.com) Pirelli will test a much lower-profile tyre during next week's post-British grand prix test at ...
Raikkonen will be ‘great’ again – Mattiacci
Raikkonen will be ‘great’ again – MattiacciJul.5 (GMM/Inautonews.com) New team boss Marco Mattiacci insists he is not afraid of making changes to put Ferrari back on the ...
Hay fever and leaking oil spoil Hamilton momentum
Hay fever and leaking oil spoil Hamilton momentumJul.5 (GMM/Inautonews.com) More technical trouble is not the only thing on Lewis Hamilton's mind at Silverstone. The 2008 world ...
What happened to Mitsubishi?
What happened to Mitsubishi?Mitsubishi Motors Corporation (MMC) used to be one of the biggest carmakers out there with models copied out eventually by the ...
2015 Skoda Fabia spied once more
2015 Skoda Fabia spied once moreThe Czech based car manufacturer Skoda is currently testing out the new generation of the Fabia, which is believed to be ...
Next-gen Kia Sorento spied testing
Next-gen Kia Sorento spied testingKia’s midsize SUV, the Sorento, is getting ready to receive a new generation as the model in question has been spotted by our ...
Hyundai i30 facelift gets spied
Hyundai i30 facelift gets spiedHyundai is getting ready to introduce a facelifted version of the popular i30 as the model in question has been caught on camera ...
Ford’s F-150 is the most American car in 2014
Ford’s F-150 is the most American car in 2014US residents renew their patriotic vows today, as they celebrate the Independence Day, and we can’t help adding a little ...
Lamborghini Gallardo Superleggera catches fire in England
Lamborghini Gallardo Superleggera catches fire in EnglandA Lamborghini Gallardo Superleggera has met its end recently in England after flames have devoured it. If you are sad that the ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

1998-Mitsubishi-Pajero-Dakar-01
Spy-Shots of Cars
Spy-Shots of Cars
Spy-Shots of Cars
lamborghini gallardo superleggera fire england 1
volkswagen golf match 1
BMW X4 M Sport Package 1
2014 renault sandero brazil 1
2015 hyundai elantra 1
2015 acura tlx 1
2015 Volkswagen Passat 1
Spy-Shots of Cars

More automotive from inautonews
"The key to a quick lap around Silverstone is a car that remains stable during direction changes, and one that is aerodynamically stable, because most of the lap is spent at high speed where aerodynamic loads dominate" - Pat Symonds An old fashioned track, with a British fragrance, breathing ...
read more
Inautonews Editors Section
F1: Silverstone 2014, British Grand Prix preview
F1: Silverstone 2014, British Grand Prix preview"The key to a quick lap around Silverstone is a car that remains stable during direction changes, and one that is aerodynamically stable, because ...
What happened to Mitsubishi?
What happened to Mitsubishi?Mitsubishi Motors Corporation (MMC) used to be one of the biggest carmakers out there with models copied out eventually by the competition but it ...
F1: 2014 Austrian GP review
F1: 2014 Austrian GP reviewNico Rosberg's victory was a cold shower for many, despite the fact that Mercedes needed to work harder than at any other race this year. Some fans ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Several Subaru vehicles for brake like corrosionSubaru of America has announced a recall for several vehicles which are being affected by brake ... GM has almost recalled all its modelsThe US automaker’s recall frenzy was started with the 2.6 million older cars called back for a ...
Safety Section