A Fiat spokesman recently announced that the Italian automaker has delayed again the relaunch of the sporting Alfa Romeo brand in the US until mid-2014.
Earlier this year Fiat announced its plans to start selling the Alfa Romeo 4C sports car in the US through Chrysler dealers, which also handle the Fiat brand. In June, Sergio Marchionne, who is Fiat’s and Chrysler’s CEO, said that Fiat “has everything we need” to relaunch Alfa in the States, where sales of the brand have been stopped in 1995.
“For sure it’s coming back this year with the 4C,” Marchionne said at the time. “We are finalizing the car now, so it should be here by the end of the year.”
The original timetable for the Alfa to reach the US market was 2008, but delays kept interfering for one reason or another. This latest delay might have something to do with Chrysler’s decision to file for an IPO earlier this week, despite Marchionne’s strenuous objections.
Marchionne, who plans to merge Fiat and Chrysler and create the seventh largest auto group in the world, said that Jeep and Alfa Romeo are the only two truly global brands of the group.
Meanwhile, in Europe, Fiat plans to move forward with the introduction of the 4C, planning to manufacture 3,500 units at Maserati’s Modena plant.
by Ana Cezara Savin
) - Wednesday, September 25th, 2013 - filed under Alfa Romeo
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